Royal Enfield India Monthly Sales Fall Below 50,000 For The First Time In 3 Years

Posted on: August 3, 2019, by :
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Highlights

  • In May 2016, Royal Enfield had sold 47,232 motorcycles
  • RE sales have been falling in the middle of an auto industry slowdown
  • Exports have grown over 140 per cent, but volumes are just over 5,000

The Indian auto industry slowdown has hit Indian motorcycle brand Royal Enfield hard, with the company’s sales volumes falling below the 50,000 units for the first time since May 2016, more than three years ago. The last time Royal Enfield sold below 50,000 motorcycles was in May 2016, when the company had despatched 47,232 units in the domestic market, and overall sales (including exports) being at 48,604 units. In July 2019, Royal Enfield despatched 49,182 units, a massive drop of 27 per cent over July 2018, when the company had despatched 67,001 motorcycles.