Audi Group plans to launch more than 20 new or revised models

Posted on: March 4, 2016, by :

The Audi Group plans to launch more than 20 new or revised models and to continue its growth in 2016. Despite major challenges, the Ingolstadt based auto major performed successfully last year and set a new record for unit sales: Worldwide deliveries increased compared with 2014 by 3.6% to 1,803,246 automobiles. As a result of the strong demand, the company achieved a new record also for revenue, posting a figure of 58.4 billion.
Operating profit amounted to 4.8 billion and operating profit before special items of 5.1 billion was at the high level of the previous year. Before the worldwide rollout of models like the new Audi A4, the operating return on sales amounted to 8.3 percent despite the challenging conditions, and was thus within the strategic target corridor of eight to ten percent; before special items it was 8.8 percent.

This year, Audi will maintain the high speed of its product initiative. With the new Audi Q2 for example, the company intends to conquer a new market segment and continue the success story of the Q family. At the same time, Audi is developing the key areas of electrification and digitization. Investment of more than 3 billion is planned in 2016. In Mexico, a completely new and ultramodern automobile plant will be opened.

Rupert Stadler, Chairman of the Board of Management of AUDI AG, stated, “We successfully mastered a year of challenges. We will now invest in 2016 alone more than 3 billion for the mobility of tomorrow, and we will push forward with the electrification and digitisation of our products.” With more than 20 new or revised models, Audi intends to gain more new customers and continue along its growth path this year.